02Case study
Parket King
A clear online store that helps visitors find the right floor for their home.
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About the project
An extensive collection.A clear shopping experience.
Parket King sells PVC, laminate, vinyl, carpet and stair renovation, online and from a showroom in The Hague. The webshop had to show that range at its best.
01 Challenge
Finding the right floor
A large range has to stay easy to browse, while prices, offers and installation options stay clear for every floor.
- Floor shoppers
- Advice seekers
02 Approach
The collection takes centre stage
A calm, premium look in warm neutrals, prominent search, a clear category menu and product cards that put the floor itself first.
- #b8875a
- #e7d9c7
- #292723
03 Solution
From inspiration to a decision
A webshop with product pages, all-in prices, offers, bestsellers and direct advice via WhatsApp, on desktop and mobile.
From mobile to desktop
Selected screens
- parket king · homepage

01Homepage
- parket king · current offers

02Current offers
On mobile
Just as clear on a phone.

01Homepage

02Category menu

03Product page
The result
A clear online store.A floor that fits your home.
A commercial shopping experience that matches the quality of the floors.
- Clear product categories
- Transparent all-in prices
- Direct personal advice
Next project 03
TGTS
Day programme, attendance and progress in one app.
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